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Today on the Internet a lag of even one second feels like a lifetime. Using this, we created a campaign in accordance with Google’s personal and human tone of language. We showcased everyday family pictures that by the time they are fully loaded, have all the characters grown older as if it took a lifetime to load these pictures.
Thus showcasing the importance of Google chrome’s amazing browsing speed.
CREDITS:
ART DIRECTOR
Sudarshan Waghmare
COPYWRITER
Marcelo Duarte
AWARDS:
Published in Lürzer's International Archive Magazine 2015
Nominated for Lürzer's Student of the Year 2015
Silver Nail at ADC Germany 2015
PUBLICATIONS:
Today on the Internet a lag of even one second feels like a lifetime. Using this, we created a campaign in accordance with Google’s personal and human tone of language. We showcased everyday family pictures that by the time they are fully loaded, have all the characters grown older as if it took a lifetime to load these pictures.
Thus showcasing the importance of Google chrome’s amazing browsing speed.
CREDITS:
ART DIRECTOR
Sudarshan Waghmare
COPYWRITER
Marcelo Duarte
AWARDS:
Published in Lürzer's International Archive Magazine 2015
Nominated for Lürzer's Student of the Year 2015
Silver Nail at ADC Germany 2015
PUBLICATIONS: