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Soul. Featuring the new Porsche Taycan.
Situation: Launching the Porsche Taycan, the first all-electric car from Porsche, in the Asia-Pacific region. Positioning the car as a true-blue Porsche with the same heartbeat and soul as before. Only electrified. And emphasising that positioning in an Asian context.
Idea: To reflect on the presence of soul in all the meaningful things around us, in the people living next to us, in our cultures, in the city itself, and in the Porsche Taycan as well. While paying homage to the soul of Asia and eclectic melting pot of people who are rooted in their heritage, yet always advancing forward.
Execution: We created a launch film that shows this wonderful dichotomy, chaos, and presence of soul through the eyes of a child, questioning in awe, everything around her. Through the child‘s innocent queries, we are taken through a visual journey and narrative about the notion of what truly defines soul for a Porsche Taycan.
CREDITS:
CLIENT
Ott Yannick: Porsche Asia Pacific
MANAGING DIRECTOR ACCOUNTS
Sidhaesh Subrah
MANAGING DIRECTOR CREATIVE
Michael Ohanian
DIRECTOR
Roslee Yusoff
ACCOUNTS
Chanel Yeong
ART DIRECTOR
Sudarshan Waghmare
COPYWRITER
Joy Chakravorty
The Documentary about Porsche at the Two Toughest GT Races in the World.
Not often does one get to work on a project of such magnitude. Working with the producers and directors of the hit Netflix show “F1: Drive to Survive” we were able to create branded content of the same level.
With over 1.7 million views, the documentary took viewers behind the scenes of the Porsche racing world and established the drive to succeed the brand is known for.
CREDITS:
CLIENT:
Porsche Motorsport
DIRECTOR
James Routh
MANAGING DIRECTOR CREATIVE
Michael Ohanian
CREATIVE DIRECTOR
Tobias Schwaiger
ART DIRECTOR
Sudarshan Waghmare
This was a launch film for the latest icon from BMW, THE X7. BMW defines ‘luxury’ less as technical excellence, but more as an attitude: going your own way and believing in big dreams led by an independent nature.
That's why we told a story of 5 friends travelling by train who do not want their journey to end and as the train reaches its final destination, they decide to hop off and go their own way with their BMW X7. The film completes the trio of commercials that are part of the BMW luxury branding umbrella of Bayerische Motoren Werke.
CREDITS:
GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill
MANAGING PARTNERS
Thomas Heyen
Markus Kremer
Florian Klietz
DIRECTOR
Gary Freedman
CREATIVE DIRECTOR
Kolja Danquah
MANAGEMENT SUPERVISOR
Kristian Von Elm
ACCOUNT
Adam Karger
ART DIRECTORS
Phillip Trübiger
Daniel William Hill
Sudarshan Waghmare
COPYWRITERS
Niklas Scholz
Joy Chakravorty
The first dog food vouchers fetched personally by dogs.
Situation: Penny, Germany's largest discount supermarket chain, regularly advertises great deals on dog food. But out of hundreds of special offers every week, few reach the intended target audience.
Idea: Instead of addressing the dog owners, we directly reached to the real audience: The dogs. We did this through discount vouchers in form of red rubber balls strewn around parks for dogs to find and play with.
Execution: We scattered 1000 balls across all dog-walking parks in Hamburg. Dogs of all sizes found the Bow-Vouchers, played with them, and brought them directly to their masters. They could then be used as a discount voucher on dog food at all local Penny Markets.
CREDITS:
GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill
MANAGING PARTNERS
Thomas Heyen
Markus Kremer
DIRECTOR
Christian Hornung
SENIOR ACCOUNT
Saskia Kroschewski
ART DIRECTOR
Sudarshan Waghmare
EDITORS
Phillip Truebiger
Daniel Hill
COPYWRITER
Bastian Tripp
Joy Chakravorty
Netflix was launching the second season of Narcos in the DACH(Germany, Austria and Switzerland) region & France. Since the first season was popular among gamers, we wanted to capitalise on it further and create an Activation that the gaming community would be talking about for a long time - The First Branded Live Interactive Gameshow on Twitch.
CREDITS:
CHIEF CREATIVE OFFICER
Fabian Frese
CREATIVE DIRECTOR
Thomas Knuewer
Christoph Bielefeldt
Nicole Holzenkamp
ART DIRECTOR
Savina Mokreva
Sudarshan Waghmare
COPYWRITER
Fridtjof Vieth
Max Wort
Joy Chakravorty
AWARDS:
One Show: Merit
The Art Directors Club Germany: 1x Bronze, 1x Merit
Deutscher Digital Award: 2x Bronze
The Lovie Awards: 1x Gold, 1x Bronze
Max Awards: Bronze
PUBLICATIONS:
IGN
GameStar
TheDrum
PCGames
EuroGamer
VastMedia
PlayM
SongBird
Gameconstrast
Set design and props from the original Netflix show.
Star Trek - one of the most anticipated shows on Netflix, launched its marketing campaign in DACH (Germany, Austria, and Switzerland) with immense success.
The campaign centred around the battle between the good and the evil and everything from the TV, CLPS, to interactive banners and social media ads were geared towards this battle which involved multiple species from all around the galaxy. In the end the campaign reached millions and won a considerable amount of new customers for Netflix in the region.
CREDITS:
CREATIVE DIRECTOR
Thomas Knuewer
Christoph Bielefeldt
ART DIRECTOR
Sudarshan Waghmare
Janin Heymach
COPYWRITER
Fridtjof Vieth
Max Wort
Activation for the launch of Star Trek Discovery. Germany's largest antenna receives a signal from the starship USS Shenzhou.
We designed posters and CLP’s for the show. We even made some Netflix call to action posters in Klingon.
We made a unique interactive Youtube masthead where in, on roll over, the masthead gets hacked by the Klingons.
We created an advanced selfie booth in the true Star Trek fashion at the IFA. We designed and installed an Escape Pod loaded with face-mapping gear. Visitors could take a selfie as a character of their choosing and post them on their social media.
Purdy XL™ series is the most versatile paint brush in the market today. To show this, we used the brush to paint over a total of nine different surfaces, creating a diorama of a frozen New York City scene.
CREDITS:
EXECUTIVE CREATIVE DIRECTOR
Menno Kluin
CREATIVE DIRECTOR
Sam Shepherd, Frank Cartagena
ART DIRECTOR
Sudarshan Waghmare, Ilana Wolstein
COPYWRITER
Joy Chakravorty, Fanny Josefsson
PUBLICATIONS:
Part of the 40 contextual ads campaign for one of the famous whiskey brands in India, VAT 69. These ads were strategically placed next to articles on current phenomenons in various magazines across the country and provided a manly, smart and funny, 'VAT MAN' Solution to the relative questions.
AD: Sudarshan Waghmare
CD: Russell Barret, Kunal Sawant